Case study
Tobias Kids United
A team-based jersey catalog for kids and adults, connected to WhatsApp ordering.
The client
Tobias Kids United is a soccer apparel shop offering jerseys and kits for families and supporters. The business needed an online catalog that could organize a broad selection by team and product type while preserving the personal WhatsApp ordering process its customers already understand.
The audience includes adults shopping for themselves and parents looking for children’s sizes. That mix made mobile clarity especially important: shoppers needed to find a relevant collection, recognize a product, and begin an order without navigating a complex conventional checkout.
The challenge
A large jersey selection can become difficult to browse when teams, national sides, kits, and family categories appear in one stream. The challenge was to create clear discovery paths without hiding the products behind too many menus. The store also needed to work naturally in Spanish and English and make the cart-to-WhatsApp handoff understandable.
Product photography varies in color and composition, so the surrounding interface had to stay consistent and let the jerseys remain the focus. On mobile, search, categories, product cards, cart controls, and fixed shopping actions all needed enough room to remain usable.
What we built
We built a responsive storefront with bilingual navigation, search, category collections, and structured product browsing. Shoppers can move through jerseys, kits, and family-oriented collections, review items associated with clubs or national teams, and keep their selections together in a cart.
Instead of forcing the business into an unfamiliar payment workflow, the final order conversation continues through WhatsApp. The site makes that transition explicit: customers choose products, add the items they want, and confirm the order with the shop. This supports the business’s existing sales process while giving customers a much clearer catalog.
The interface uses a strong navy, cream, and gold identity, large product imagery, and touch-friendly controls. The mobile layout is a true stacked storefront rather than a compressed desktop page, while the desktop view uses additional width to make collections and products easier to scan.
Tools & tech used
The storefront combines commerce structure with a lightweight ordering integration:
- Responsive product catalog with bilingual navigation
- Search and collection paths for teams, jerseys, kits, and family categories
- Cart state that keeps selected products together before contact
- WhatsApp order handoff aligned with the shop’s existing workflow
- Optimized images, descriptive alternative text, and accessible controls
Results
[RESULT — fill in] Verified catalog usage, WhatsApp order, or sales results will be added only after the business approves the data.
The published store gives customers an organized way to explore the selection before beginning a WhatsApp order. No sales or conversion claim is made without documented evidence.
Client feedback
[QUOTE — fill in]
Client feedback will be published only after Tobias Kids United confirms the exact quote and attribution.